About Us

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honest, professional, with an allergy to stereotypes and empty promises
No made-up technologies, useless ingredients, myths or tricks. People need transparent compositions and predictable results.

A PREMIUM MULTICULTURAL INNOVATIVE AND HIGH-PERFORMANCE HAIR CARE BRAND

Braé is one of the most prominent hair care brands in the world of the fashion industry. It meets high quality standards – modern trends, unique formulas, high-quality raw materials. It has a wide range of premium products from both professional and home care lines, which provides prolonged salon care and maximum effect.

HAIR OF YOUR DREAM

One of the main brand goals is to repair hair damaged during coloring and other chemical procedures – restore disulfide bonds and keratin in the hair, reconstruct and strengthen the hair structure, renew Ph balance of cells, replenish of hair molecular mass, moisture saturation, vitamins and proteins, replace amino acids and preserves of hair health.

Another one is to overcome hair dryness, frizz and porosity of different hair types by providing deep nourishment and moisture, prolonging nutrition, sealing the cuticles and protecting hair from external damage (like sunlight, heat, pollution, sea salt and chlorine). Plus, as a result, return the natural shine of hair, leaving it very soft, detangled, manageable and full of vitality.

WORKING COMPOSITIONS WITH UNIQUE HEALING PROPERTIES CAN TACKLE SERIOUS HAIR PROBLEMS

The production of high-quality hair care cosmetics in the luxury segment began in 2015 with the product Bond Angel Plex Effect – the first bestseller and an enduring favorite of all time. Despite its young age, the world-renowned brand has already become recognizable and beloved not only among professional stylists with an ambitious mission but also among all true connoisseurs of exclusive effective products.

Scientific discoveries and fashion trends, as well as a clear understanding of what a dynamic and changeable market needs, led to the exclusive release of salon services Bond Angel and home care products Bond Angel Fortifier, which allowed BRAÉ to gain recognition and take leading positions in the market.

The brand attracts with its compositions – manufacturers in a constant race for perfect combinations of ingredients and their properties – the bio-complexes used must be tailored to the human physiological matrix.

The lines feature high-professional products for all needs of different hair types – sensitive and weakened, oily and dry, brittle and dull, colored and graying, combination and curly, frizzy, lifeless, physically thinned, and severely damaged hair.

NATURAL INNOVATIVE PRODUCTS TARGETED AT HAIR RESTORATION

Innovative developments, laboratory research, progressive technologies, quests for pioneering solutions, and perfecting formulas have led to incredible results.


Balanced bio-complexes with enhanced formulas have no equals.


Valuable, rare, expensive, nutritious components with unique properties are included in the compositions. Extracts from plants undergo gentle processing – these new methods of extraction and biosynthesis preserve their healing properties in full force. Biologically active substances enhance the effectiveness of beneficial vitamins and trace elements.

They are quickly absorbed and provide maximum effect – filling the intercellular space of hair, intensely nourishing, cell-level restoration, renewing the cuticular layer, providing strength, density and elasticity. Natural extracts, powerful antioxidants, precious pure essential oils, amino acids, multivitamins, proteins, and ceramides possess astonishing protective and high-defense properties, strengthen the hair structure from within and outside, soften, impart elasticity, silkiness, long-lasting volume, and crystal-clear shine.

The compositions contain no harmful chemicals, and rare ingredients are sourced from the most remote places on the planet. Quality starts with the best certified organic raw materials.

COMBINING NATURAL COMPONENTS, CREATIVITY AND HIGH TECHNOLOGIES, TARGETED CELLULAR IMPACT

Each collection features unique enzymatic complexes crafted by the best scientists from Brazil and the USA.

THE PATH TO LUXURIOUS HAIR WITH BRAÉ IS A THOUGHTFUL APPROACH TO CONSCIOUSLY CHOOSING HAIR CARE PRODUCTS IN ACCORDANCE WITH THE EXACTING REQUIREMENTS OF YOUR HAIR

Regular use and desired quality will give your hair restoration and preservation of natural beauty, highlighting the entire temperament of a glamorous look – astounding and luxurious. The desire to be beautiful is a true path to success. Invest in your image and enjoy a cascade of pleasures from transformation.

THE MIDDLE EAST REPRESENTATION

The brand is presented in the best beauty salons of the United Arab Emirates (for instance, some of them belong to the royal family), as well as in the largest and luxurious Malls like Mall of Emirates, Dubai Mall, Dubai Hills and Gallery Mall.

BRAÉ IN THE MEDIA

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Talks about BRAÉ do not subside in the media space. Such famous magazines as Forbes and Harper’s Bazaar write about the brand from time to time. Moreover, last year the brand's advertisement appeared at Times Square.


New York Fashion Week

In autumn 2023, BRAÉ took part in the NY Fashion Week. The brand professionals were responsible for hairstyles at one of the catwalks for the luxurious brand.


The Braé brand is developing rapidly, as well as its popularity and geographic presence are growing year by year.
Join our #braéobsessed club and discover the beauty of your hair with BRAÉ.